eCommerce Marketing is a collection of marketing concepts and tactics that, when applied together, will deliver more targeted traffic to your eCommerce store, increase the sales rate, and improve repeat transactions. If you only have a small fashion boutique or a massive online clothing shop that produces millions of sales per month, having your Ecommerce Marketing plan correct would be key to your online success. Designviva has laid down 15 eCommerce marketing tactics in-depth for your online store:
1. Emphasis on the brand
Creating a name for your product offerings can be immensely lucrative in the long run. Online customers have a plethora of shopping choices. Branding that they can connect to, respect, and chat about can multiply the online revenue. The building of your brand will include-
- The visual identity of your logo, colors, fonts, the current graphic design trends
- The positioning of high end, leisure, eco-friendly, animal-friendly, vegan, essential – there are a ton of choices that you can pick from as your brand positioning.
- Design of packaging
- Copy of the website.
2.Simple navigation and browsing.
Tech-savvy customers are still searching for sophisticated search and fast navigation to locate the items they are looking for easily. Make your goods easy to find with intuitive and easy navigation and search features. Making it convenient for shoppers to meet their buying target will help you keep them forever. If you have a wide store offering suggestive search, autocomplete search, faceted or filtered search, and other specialized search features, you can help consumers find what they are looking for.
3.Display goods with large photographs
You have certainly heard the saying, “A picture is worth a thousand words.” On your online store, a nice product picture will mean a difference in sales or non-sales. Brand presentation is the most critical phase in bringing tourists to an e-commerce store. High-quality advertising photos that show all the specifics of the product allow consumers to see all the aspects of the product and make up their minds. Photos taken from various perspectives of the product will provide a ‘product-in-hand’ perspective. Fantastic product photos allow consumers to ensure that the product they buy satisfies requirements, thereby minimizing the chances of return and increasing overall customer loyalty. Nice looking product photographs often go a long way in developing your brand and building consumer trust in your brand.
4.Add a detailed overview of the commodity.
Apart from outstanding product photos, detailed product details allow consumers to make shopping choices more easily. In the event of inadequate or no product explanation, you run the risk of losing consumers. Your product information needs to be accurate, but they can go above that to persuade consumers to buy the product.
5.Build terrific content.
Great content still wins over target markets and leads to strong conversion for e-commerce. The starting point for writing excellent content is to recognize, study and identify the demographics of your target audience. Adding videos and infographics brings an added edge to the content.
6.Optimize the eCommerce website to search engines.
Search engine optimization can be a central component of the eCommerce marketing strategy. Overall, organic search traffic from search engines delivers the highest ROI as an e-commerce marketing platform.
Search Engine Optimization is mostly about:
- On-site optimization: refine the website text, metadata, and alt-tags based on keyword analysis.
- Off-page optimization: this is all about creating backlinks to your website by posting your material on their pages, blogs, and social media networks.
7.Launch your blog to promote your online store.
For making the most of your blog, you would need to post original, entertaining content on your blog regularly. Even so, just writing blog posts and relying on Google to search your blog may not be beneficial. Mark the people you mentioned on your profile when you are posting your social media blog. The probability of people sharing an article in which they are tagged is especially high. Sharing your blog on your industry-specific online communities: for example, if you market personal care and makeup goods, you can share your blogs on beauty forums or the related threads on Reddit. This helps to raise your impact as well as boost traffic to your shop.
8.Social Network Leverage
More and more shoppers use social media sites to find goods and exchange honest reviews, making these platforms the perfect way to reach out to your future buyers. However, various social media networks provide different opportunities and require unique messaging tactics to get your marketing message out and traffic to your shop. Social networking networks will serve as a golden corridor for the acquisition of targeted consumers through your e-commerce shop.
9 Using emails to advertise the online shop.
Email marketing is the cornerstone of consumer contact with most internet retailers and is one of the strongest online store promotion concepts. In addition to reminding consumers of their orders placed, they can be used creatively to advertise the online shop.
10. Gain the lost cart customers back.
Not all the traffic the online shop receives goes on to make a buy. There are a variety of factors that might drive a tourist to leave their cart. The cart abandonment figure for most eCommerce online stores ranges from 60 to 80 percent. There is a huge market waiting to capitalize.
11. Personalize things.
Personalize the view of your consumers and all the messages you give to them to provide successful eCommerce marketing. Have customer names in all emails from your shop. Bring a personal touch to your interactions by sending emails as a normal person would do.
12. Enable quick check-out.
Checkout makes or breaks e-commerce, so be vigilant when planning the checkout flow of your eCommerce shop. Check-out procedures may be complex and include multiple phases, such as the compilation of mailing addresses, shipment or distribution address, payment-related essential details, including bank or card information, invoice scheduling, reward deductions, newsletter delivery data, and, ultimately, the graphic design of rewards systems.
13. Give discounts on referral.
Referral discounts are classic marketing strategies designed to promote your online store, particularly to reach new customers.
14. Make it convenient for the clients to keep track of their orders.
Customers are often anxious to know when to expect their ordered goods. When a buyer pays for the goods in an e-commerce shop, they are patiently waiting for their shipment to come. However, delivery times can vary, and delays can occur based on size, shipping modes, and facilities offered by the shipping company. Enabling your clients to accurately monitor their orders by sending constructive reminders about the status of their order is an ideal way to reduce the anxieties of order fulfillment.
15. Do connect with the customers.
“Communication with customers keeps relationships alive and makes them stronger.” Providing support, in particular post-sale support, is crucial to the growth of e-commerce. Keeping contact networks available, such as live chat, internet, and email support, and listening to social media questions, shows that you are sensitive to what your customers are saying. Today, most e-commerce stores incorporate live chat to provide real-time assistance for shoppers who are trapped at every point of the e-commerce funnel. Most of the time, consumers use live chats during the checkout process to clear up any questions they may have.
We have explored a variety of eCommerce marketing tactics to make online business a success story. However, the choice of suitable strategies and implementations depends on the graphic design and target audience of the e-commerce sector.