Businesses looking to take advantage of the current scenario to new customers will have to get their target audience’s attention in the first place. Although it is a requirement for any website, it is an absolute necessity for e-commerce ventures and online shopping portals. Without using the web on your website is not possible to make them buy any product from your website.
While many design factors can help you out, the following are the seven factors that will help small businesses and startups get going.
1. A Quality Website
Visitors on any website go for the quality of the design rather than anything else. Most of them only proceed to browse through a website if they like the design on the first lookout. That’s why the quality of the images and video need to be top of the line. Only then it can be deemed effective and will offer value to the website.
Quality is also not just about a glamorous look but rather something that looks authentic and crisp. This can only be possible when designers are having the experts offer their support to a company. Don’t go for a mediocre agency just to save a few bucks and rather select the best website design agency in Dubai, which can help you in this concern.
2. Audience Scan the Pages
Most users just scan through the pages and skim the content rather than read each word. That’s why you need to put strong headings that can get their attention. The content and the way the headings or buttons are designed will make a great difference in getting the visitor engaged. Make an effort to create design and content that is a class apart as only then you can be sure of making an impact with your web design.
3. Users Follow their Gut Instinct
It doesn’t matter how much you will try to put up a solid and impactful design and content; most of the visitors will follow their gut feeling. That is, they have a predefined image of the product and the qualities they look for. That is the reason why most companies news exceptional support from the designers helps them out. Seasoned designers know how to carry out their work to attract the target audience for their customers.
4. Make Visitors Draw Towards your Unique Selling Proposition (USP)
Imagine what you need to sell your product amongst all the competition in the market. You just can’t lower your price every time your competitor does so. For a small business, this may not be the right approach as they will falter in the initial phase itself. Having a USP for your product is one factor that can do the trick for you.
Getting your visitors’ attention on the website is the next step to make them go for your product and make them stay on your website. Through smart CTAs and taglines, you can attract them to remain on your website and check out the product pages.
Unique Selling Proposition
A unique selling proposition is one quality of your product that makes it unique from all the others. And if it is not unique, you need to market it as something different from the others. This is where the marketing guys need to flex their muscles, and after that, it is the designers’ job to make it look amazing. Make sure you do full justice to this aspect, and pretty quickly, you will notice your visitors will be more interested in checking out other pages of your website as well.
5. Target as per the Niche
Design is not something that can be perfected overnight. Many factors are involved, so most of them need to be taken care of for the best results. After USP, the most important aspect is to come up with a design that targets your niche. You can’t come up with a design that will be loved by every visitor. Instead, you need to design your website that caters to a niche.
Let me offer you an example so that you can understand my viewpoint easily.
Suppose that you have a website that caters to infants and toddlers. The design must be bold and funky to attract people looking for vibrant and cool clothing for their children. Never think about attracting parents with a sober design. Stay true to the theme of your website rather than anything else. For better results, this is one strategy that works every time as a targeted design for a niche has better chances of being successful than anything else.
6. Simple yet Effective Design
The design of the website should be simple enough so that everything is self-explanatory. Don’t try to develop a complex design to be unable to find any information they are looking for. Simplicity is thought of as something that looks boring and unattractive. In design, this is not the case. In fact, if you can come up with a design that looks aesthetically good and at the same time doesn’t look outlandish, this is an achievement rather than a drawback.
You can also be innovative in your approach and be simple simultaneously. In the end, it is an effective design that counts and nothing else. Experiment with your design a bit after making your website live and then finalize one design after getting positive feedback from the visitors.
7. Faster Loading Time
This is another important aspect as, after everything you have done, a website with a slow load time will ruin all the effort. Optimize the heavy image and graphic files, and make sure the video doesn’t start loading automatically. While maintaining the design and layout quality, try to think of ways how you can make this happen. That’s why I have emphasized this multiple times that selecting the right designer is critical to your success.
Over to you If you think that you can add something valuable to this blog or have any questions in mind, you are more than