TikTok is on the brink of a social media explosion.
TikTok was regarded as the only non-Facebook app in 2019 to reach the top 5 downloads worldwide. What’s even more, is that meteoric success has come quickly, meaning it’s a gold mine for anyone trying to market absolutely anything.
Why? Well, TikTok still has this weird stigma around it. It is notoriously known as “this lip sync app for kids,” but the truth is that it has evolved far beyond this point. This means that if you agree, you will be ahead of the thousands of companies that are still afraid to touch it.
But he doesn’t have much time: Socially savvy celebrities, from Will Smith and Post Malone to internet entrepreneurs like Gary Vee, already see the business value of TikTok, and it won’t be long before their influence sweeps the globe.
Is TikTok marketing really a good idea?
We think that you already have a basic understanding of TikTok and how to use it. If not, be sure to check out the basics of TikTok first.
Before getting into TikTok marketing, this question needs to be answered. There may be a younger audience to TikTok right now, but there is unimaginable value.
Today’s Internet-connected children provide insane value to companies that want to define a generation. Take the popularity of the game Fortnite, for example. The younger generations are crazy about sharing their favorite content among peers online.
TikTok’s age range may not be as bad as you think. It has been reported that 41% of TikTok users are between the ages of 16 and 24.
Also, TikTok as a platform is very powerful to market your business or product. Most users participate in the platform to view content and videos rather than uploading their own content. 68% of TikTok participants watched another video in a one-month period, while only 55% posted something.
This is a powerful number for any marketer who wants to get their business or product before new eyes.
TikTok has already implemented its own advertising platform, but for this guide, we will focus on marketing with 100% organic reach because that is where we see the most value.
How to effectively market to TikTok?
Before everything, the first thing to do is go to your app store, download TikTok ( iOS, Android ), AND get content. In this way, you can get information about the content that works on the platform.
With TikTok, you’ll be streaming video content immediately. The page is said, “For you.”
You will need to spend 1-2 hours looking at the content on the For You page because you can learn what works. You will find that trending TikTok videos are usually short, grab your attention immediately, and use current trending music.
You can also notice how TikTok videos use music freely in the background; It may seem strange to you if you have used other platforms, but TikTok allows all users to get from a large number of songs for free. TikTok is expected to create licensing deals with major artists and record labels for it.
You will quickly see the formula that TikTok must use to be successful. So now it’s time to start creating your own videos.
How to make good videos to TikTok?
To create videos for TikTok, you need to follow the above rules: be short, grab attention quickly, and use trending music. You’ll need to think creatively to come up with ideas that work for your particular business.
You can display enticing dishes for a recipe website, followed by a 10-second instruction guide. You need to show short clips of good tourist spots for a travel company. You will get to know your business better, but the best thing to do is try to settle for whatever content you can create – any content is better than no content.
It’s easier to record content directly from the phone, but you can also upload videos. If you decide to edit videos and upload them to your phone later, you should follow these specifications.
We’ll explain how to upload your first video and choose all the right options for optimal success.
To start, tap the + button on the home page.
Choose to make and record here or get a video from phone storage.
Once recorded or uploaded, tap the button sounds button.
The next part is almost as important as the content of the video. Understand that choosing viral or trending music clips could be very helpful for your video to get more views, as it uses a song that TikTok recognizes as popular right now.
You can use TikTok Viral to find sounds that are working well right now, usually 10-30 second clips of popular songs. You can only choose anyone from this list. However, if you want to be a master TikTok marketer, you should immediately consume enough content to recognize all the songs on the viral TikTok chart.
You can know that some songs are specifically used to recreate trending TikTok memes, which may mean they’re not suitable for your video. If you don’t understand, please spend more time watching more videos; you must understand TikTok and only understand it after consuming more content.
When you’ve chosen a song, touch Next. Now you can enter hashtags and a short description. As a general rule, always use #foryou – No one really knows if it helps you get to the For You page, but almost every TikTok post uses it.
Next, choose several hashtags that are related to your brand. You can start choosing a hashtag to see how popular it is. It seems like the Hashtag competition doesn’t matter that much to TikTok, so just select the ones with the most usage.
Then tap select cover and find an attention-grabbing moment in the video – this is what viewers will see in the thumbnails of your profile and other TikTok pages.
Finally, make the setting options to the public, allow comments, allow duo and react, and then click the post button. It’s time to see how your opinions take advantage.
How does the TikTok algorithm work?
No one knows how the TikTok algorithm works, but we can make some good guesses based on how videos perform once they’re posted.
When you post a video, it will be shown to a small random audience. Even if you are new to the platform with no followers, this still happens. Next, TikTok will look for performance indicators.
We can assume this includes typical things like video watch duration, views, shares, follows, or likes. If your video is even slightly engaging, we expect the video to be shown to new people, and views will increase.
Right now, it’s pretty easy to start a new TikTok account and watch your videos for the first week to get several thousand views. By comparison, this kind of reach is practically not possible on Instagram, Twitter, or Facebook. So, with this explanation, this only leaves one question below.
How often to post on TikTok?
You may see many different answers online, but the best answer we can give is to post as much as you can. The more you post, the more likely you have of being seen by new people. Even if that means you can post ten times a day, post ten times a day.
When you first create a name, no amount of followers lost to mass posting will ever outweigh the benefits of new videos appearing on the For You page.
Building a name for yourself
Be sure to visit your profile to add a bio and profile picture. TikTok is smoother when adding links. You can add two buttons: one that links to your Instagram and one to YouTube. If you have enough followers, you may require verification, allowing you to place a clickable link in your bio.
Summary
We hope we have provided a comprehensive guide on how to market on TikTok and why you should. This guide recommends you the tools you need to manage your own TikTok account, so while we’ve been lame at times, the knowledge here is enough to take on the TikTok challenge on your own.
