Websites are resources accessible on the internet. Users can enter a website’s uniform resource locator (URL) into a web browser’s address bar to visit specific websites if they’re familiar with the site. People can also locate websites through web searches.
Every website should strive to be on the first search engine results page (SERP), but that’s challenging when you’re competing with millions of websites for the top 10 slots. Search engine optimization (SEO) software makes it easy to use SEO tactics to boost your website’s ranking and increase site traffic.
What is SEO?
Search engine optimization involves modifying your website to appeal to search engines. Experts project there will be 1.88 billion websites by the end of 2021. Search engines, such as Google and Bing, use crawlers to collect information about websites. The crawlers look for characteristics making it easier for people to access and navigate websites. Sites effectively incorporating SEO features receive higher domain authority (DA) scores. Sites are classified based on the keywords appearing in the site’s content, ensuring the site’s listed for relevant keyword searches. Sites with the highest DA scores receive higher placement in the SERPs.
What do browsers look for when assigning a DA score?
Web browsers look for characteristics that increase and decrease a site’s credibility. The browsers use that data to assign a DA score that accounts for the positive and negative factors.
Positive features include using keywords. Integrating keywords into your site’s content ensures your site’s listed on relevant keyword searches. Using niche keywords can expand the range of searches featuring your site, helping you increase site traffic.
Navigability’s another critical feature. Sites with a straightforward menu make it easy to move from page to page and receive higher DA scores. Sites that make it hard to navigate receive lower scores. For example, if visitors have to hit the back arrow on your dashboard or return to the home page to leave a page, your site wouldn’t score as high as a website with a menu on each page.
Backlinks are inbound links leading to your website. Outbound links leave your website, taking visitors to other sites. When you’re linked to sites with high DA scores, they lend their credibility to your site, boosting your site’s ranking. Backlinks and outbound links to sites with low DA scores lower your site’s ranking.
A bounce rate refers to people visiting your website and leaving immediately. Sites that generate relevant traffic and visitors who engage with the site content receive higher DA scores, while sites with higher bounce rates receive lower DA scores.
How can SEO software boost your site’s DA score and increase site traffic?
Incorporating keywords and reputable backlinks sounds simple, but it means you need to identify relevant keywords and determine which websites have high DA scores. Using professional SEO software enables you to conduct the research required to utilize SEO tactics to increase your site’s traffic.
With the keyword research tool, you can identify relevant keywords receiving the highest volume of searches each month. You can also identify niche keywords. Once you’ve completed your keyword analysis, you can integrate these keywords into your site’s content, ensuring you increase the number of keyword searches featuring your website.
The software’s backlink analyzer identifies harmful links from disreputable sites, enabling you to have those links removed or disavowed. Use the bulk DA checker to identify blogs and other sites with high DA scores. Contributing blog posts to those blogs and adding a link to your site in your bio is a great way to generate backlinks from reputable sources. You can also use the bulk DA checker to determine which sites to include when adding outbound links to your site.
Effectively integrating SEO features ensures your site receives a strong DA score. When this happens, your site rises on the SERP results. Sites with higher SERP rankings generate organic traffic through web searches.
SEO software helps you incorporate positive SEO features to boost your site’s search engine ranking. Sites with the highest DA scores receive the best search engine results placements, raising their profile and driving organic traffic to the website.