Even before recent events that have caused almost the entire world to start working from home, communication technology was a fundamental part of running any kind of business; however, the world’s current socio-economic condition has certainly increased the usage, as well as added to the development of new methods of this mode of communication.
When a business is being operated, whether it be remotely or from a fully-staffed office, their number one mode of communication is through email. Other than that, people tend to communicate frequently through text messages, market their products on social media, and send out surveys to random customers to better their experience. Employees are constantly working with laptops, smartphones, and computers to stay in touch with each other, as well as with their target audience. Needless to say, businesses would not be able to do half as well without the assistance of communication technology.
When talking about business growth, communication is its backbone. You must consistently keep in touch with your consumer base in one way or another to draw them toward your brand, and considering the hold that the internet now has over our lives, any business owner relies heavily on all the different modes of online communication available to us; this makes it a great way to grow your business.
Improved Customer Service
Recently, businesses have had to make a lot of adjustments to their working methods, especially in terms of customer relations. Over the past year, several companies have had to lay a good number of people off, meaning they had a much more limited staff to work with. This is where bots come in.
Bots are a great way to provide your customers with quick and to-the-point answers to their queries. They can, however, come off as slightly annoying at times. In order to avoid this and to make them as effective as possible, make sure that human correspondence follows soon after. This shows the customer that you actually care about their problem.
Enhanced Marketing Methods
With people spending a rapidly increasing amount of time on social media daily, there’s virtually no way more effective or practical than marketing through social media. There are so many ways to get your businesses noticed by millions through this platform, including ads, paid sponsorships, and just plain old daily posting on your brand’s social media account.
Other than that, you can also attract customers by offering them services in exchange for things like signing up for your newsletter, or giving you their email so that you can keep them updated with whatever is happening in your business. Not only will this get your business noticed by the public, it will also allow you to build a more direct relationship with your customers.
Online Surveys and Questionnaires
At the moment, there are platforms on the internet that will automatically find the most suitable audience for you according to your business requirements and will lead them to you through ads. Getting the right information to your target audience is a great way to boost your ROI, and should certainly be a top priority.
Surveys, however, are a much more interesting way to do this, considering that they are a lot more interactive. Asking people questions will not only allow them to learn more about your business, it will also help you understand what your target audience wants. This will drastically improve your overall image, as well as help you improve the quality of your work.
Smoother Recruitment Process
The hiring process is another aspect of running a business that has been made much easier through communication technology. As long as you have a reliable internet connection like TDS net, the tedious process of having multiple in-person interviews and tests should no longer be a problem. The communication of HR with possible recruits, the assessment, the performance management, and even matters like sorting payrolls of employees have never been easier!
Furthermore, it has been predicted that with the development of AI, along with the joint effort of both bots and humans, this process will only become more advanced with time. With the evolution of chatbots and automatic testing methods, employee recruitment is soon to become an astonishingly smooth process.
As mentioned previously, this past year has witnessed an alarming amount of layoffs in several different companies worldwide. Some of these companies suffered losses so great due to a lack of manpower, they had to be shut down. Fortunately, a lot of them were saved by employees being able to work from home.
There are now countless online platforms through which employers can monitor the work of their employees, without them having to be there in person. Telecommunication technology has successfully transformed the way businesses collaborate internally, as well as with other businesses.