Creating a new product or service is a lot of effort, and sadly, the effort doesn’t end once the product is ready. The other half of the equation is marketing and advertising it. You might have the finest new product or service on the market, but if you don’t adequately promote it, you’ll likely miss out on chances or even lose money in the long run.
One of the finest moves you can make to increase your reach and attract new clients is advertising on Google. Google Ads is the world’s biggest and most frequently used online advertising network. By running a campaign on Google ads, your company may target millions of people. That’s why in this article, we will shed light on how to run ads for your brand in the right way.
How To Run Ads for Your Brand?
There are endless strategies to run a perfect ad for your brand, but not all of them yield a positive result. That’s why we are discussing some of the most effective strategies to run ads for your brand the right way. Let’s take a look at them:
1: Announce Social Media Contests
Social media competitions are a fun and simple way to engage with consumers while attracting new prospects for your company. Ensure the content is promoted throughout all of your social media channels and not just the social network where the main campaign is conducted. For example, if you are using a Facebook giveaway contest, promote it on Instagram, Twitter, and LinkedIn Ads.
2: Use Email Marketing
Email is an excellent way to spread the news about your new product or service. Moreover, it’s a wonderful way to encourage people to sign up for your newsletter in the first place. You may send out an email campaign promoting this new offering. If you find yourself a loyal set of email subscribers, you can run ads for your company to a more targeted audience.
3: Give Special Offers To Loyal Customers
You can give your loyal customers an online tour of your store or invite them to the virtual product launch party. You may also provide a unique offer to try the new product out and provide feedback. These special offers to loyal clients demonstrate how much you respect their opinion, and thus they will promote your brand to their networks.
4: Launch An Event
Events don’t have to be extravagant or well planned. Virtual events continue to be an excellent promotion tool during the pandemic. For example, you may do a Facebook Live demonstration of the product and emphasize its benefits. You may also conduct a live Q&A session about the product.
5: Share Customer Reviews
Allowing your consumers to advertise a new product is one of the most effective methods to run ads for your company. For example, you may invite them to write an online review of the new product. If you use those testimonials on your product ad, it will attract a larger group of audience and will turn them into customers.
How To Run Ads On Google?
The notion of keywords is fundamental to the Google Ads auction. Advertisers will bid on keywords related to their industry and bid on the ones that people are using to find something. Finally, they will bid on these keywords stating how much they will be paying each time a Google user clicks on them.
If you want to know how to use Google ads for your brand the right way, you must follow a few steps.
Step 1: Set up your goals on your Google Adwords account.
Step 2: Determine your target audience.
Step 3: Perform keyword search.
Step 4: Set your bids and budget.
Step 5: Structure your optimal account.
Step 6: Write down ads with high-performing keywords.
Step 7: Create relevant landing pages.
Step 8: Employ conversion tracking feature.
Step 9: Increase your remarketing list.
Step 10: Optimize the Google ads daily.
Mistakes You Should Avoid While Running Google Ads
Every time a searcher enters a phrase into Google, an ad auction takes place. It means that every search for the keywords you’re bidding on represents an opportunity for your advertising to be seen to potential new consumers. Since those prospects actively seek what you have to offer, you’ll be there at the appropriate time. This is what makes Google advertising so effective and one of the greatest methods to expand your business.
But, some common Google ads mistakes can disrupt your advertising. So, let’s learn about a few such mistakes that you must avoid if you want to know how to run ads on Google perfectly.
Mistake 1: Not Using The Rightly Matched Keywords
There are three types of keyword matches on Google ads: broad, phrase, and exact. In broad match keywords, your advertisements will appear when people search for your provided keywords. If you use phrase match keywords, your advertisements will display when people search for your keywords in that exact sequence.
If you use exact match, your advertisements will only appear when people will type that same keyword. Although exact match keywords convert better leads than broad match and phrase matches, the average number of monthly keyword searches is deficient.
Mistake 2: Poorly Structured Ads
If you want to know how to run ads effectively on Google, you must construct the ads effectively. Google has made it easier for you to improve your ad wording and modify your settings to get the highest return on investment. In addition, you may utilize site links, call, and location extensions with ad extensions to improve your ad.
This simply implies that you will supplement your ad with additional information or links. It’s similar to the rich snippets that you may include in your organic listings. Customers will be more likely to click on your advertising if you give them additional reasons to do so.
Mistake 3: Lack Of Understanding On Conversion
You must do conversion tracking and track your profit margins while running a business, even in the offline world. You do this to increase your income rather than merely your short-term profit. You can also save money when you know how much you’re anticipated to make and what conversion rate will bring you there.
As a result, you can simply calculate the profit margin for your Google AdWords campaign using this easy method: RPC * Margin * Clicks – CPC * Clicks / Total Cost.
In this article, we have shared a few tips on how to run ads for your company the right way. We have also shed light on how to run Google ads since it is the most effective advertising platform of the modern era. On top of that, if you consider the common mistakes people make while using Google ads, your campaign will have a new edge. So, focus on these tips, and run ads for your brand in the best way possible.