They say a picture is worth a thousand words, and it is true, even in marketing. It is why an image resizer is an essential tool to a marketer. With an image and photo resizer, you can use an image to your advantage when connecting and engaging with an audience.
Pictures have always been one of the most effective mediums of storytelling and advertising, capable of quickly illustrating a point. It allows you to communicate thoughts and emotions to your audience when words are not enough.
Seeing how vital images are in advertising and marketing, you must have also heard about how useful an image resizer is. But there are also useless bits of advice out there. For instance, a lot of people say that resizing a picture doesn’t matter.
Is an Image Resizer Really Important?
So, you’ve heard that “you don’t really need an image resizer” because it doesn’t matter whatever the size of a picture is. That’s the worst advice ever because the truth of it is the opposite. It all has to do with image optimization.
Size matters, especially with regards to online images. Resizing them is essential, particularly when you have to send them over slow connections. Not only that, you will surely experience slow loading websites with huge image files.
Cameras with larger megapixel sizes (more prominent than the standard 8-megapixel size) often produce photos in even larger pixels and dimension sizes. Do the size and pixels matter? They do, mainly when posting them on a website or social media or when emailing or printing.
First of all, please don’t be misled thinking that a camera with 12 or 15 megapixels produces better quality photos. It also does not mean that your phone’s camera is on par with that of a professional camera.
The megapixels only matter when printing in that it affects the maximum size you can print the pictures. So, you don’t need a megapixel if you want high-res photos. What you need is to optimize them using an image and photo resizer.
Is it true that you don’t need an image resizer or that an image’s size isn’t crucial? If you have no qualms about the quality of your pictures, then that statement is true. But if you like high-definition images, then a resizer is what you need.
Why Would You Resize Your Photos?
What does an image resizer do? It does just what it says – resizes or alters an image’s size, but without cutting out anything. That’s right – the resizer simply changes the photo’s file size so that it fits a specific space because size matters.
Resizing is essential, mostly when posting images on social media, blog posts, or websites. By resizing your pictures to become smaller, it weighs less. Thus, it uploads faster and takes less storage too.
Altering the size of a large photo is good, but it also changes the image’s resolution or reduces the fine details. When you reduce an image’s size larger than the original, you stretch its pixels per inch, the tiny dots that comprise the picture.
As a result, the photo’s quality deteriorates, resulting in it looking blurred whether used digitally or printed. That’s why changing a photo to a larger size is not ideal – it is best to use only for decreasing file size or making it fit specific dimensions.
Why Should You Optimize Your Images?
Another feature that some image resizers are capable of is optimizing images. It process results in high-quality images in the right format, dimensions, and resolution at the smallest possible size.
Generally, an image and photo resizer simply changes the image’s size, which may already optimize it. But others can also cache or compress the image size to optimize the photo, so it is easier to upload and doesn’t take a lot of space. Optimized images can improve the performance of your website significantly.
Optimizing your images is vital in the same way as resizing them is. You know by now how images can make it easier for you to connect to your audience. But even if your website or blog is full of images, the slow loading time will cause your users to abandon it.
As a result, it will have a higher bounce rate and reduced conversions. This is where the optimization ability of an image resizer plays an important role. If you optimize an image, it will significantly improve load speed, leading to an improved user experience.
With a better user experience, your website will experience increased SEO ranking, reduced bounce rate, and higher conversions. It goes to say that a high-quality image in the smallest size possible has a lot of impact on your marketing campaign.
How to Resize Your Images
As you know by now, saying that you don’t need an image resizer is not true at all. Since size matters in terms of marketing images, it goes to say you will need a trusted tool to alter the size of your photos.
In that case, it is good to know there are various tools and free online websites that offer image resizing and optimization features. If you search online, you will find many websites, such as promo.com, that offer these services to help your marketing plans.
On the other hand, you may also use the available tools on your computer. For instance, you have Painted, although it is only suitable for resizing. Once you are done altering the photo’s size, you can optimize it on image optimization apps or sites.
It is easy to use – simply right-click on the photo you want to resize and click edit. You can also open the image you want to change the size of and then look at the menu above. You will find the “resize” button there, click it, and change the image’s size as you desire.
If you heard again the advice that an image’s size doesn’t matter or that you don’t need an image resizer – don’t listen. It’s up to you. Do you want an image with a dull, unfocused result? If you don’t, you have to resize and optimize to get the crisp images you want.