Your Website Design Determines its Looks

The website design determines everything about your website from the way it looks, the quality of the content, and the way it works. Website design is a process of conceptualizing, planning, and building a collection of electronic files governing everything you see on a site and its pages.

With such importance in modern business, web design needs to be an integral part of your decision-making process. The culture of design and thinking should be heavily involved in every business strategy. This requires that your design team and professionals have a word in your decisions.

Your company needs to evolve from a mindset of solo focus on numbers to a joint focus on design and data will take some work, this will involve communications. 

If your team and your company are on the same page, you can facilitate conversations regarding designs all throughout the business. The following are some design guidelines in creating your website.


There is need to focus on user’s attention. Since websites have both static and dynamic contents, some aspects of the user interface attract attention more than the others.  Images are more attractive than the text.

The eye is a highly-linear device and users can instantly recognize edges, patterns and motions. Video-based ads are annoying and distracting, but from a marketing point of view, they perfectly do the job of catching user’s attention.


Focusing the user’s attention to specific areas in your site with a moderate use of visual elements can help the visitors to move from point A to B without thinking how it actually is supposed to be done.

When visitors don’t question much, the better their sense of orientation are and the more trust they can develop towards the company the site represents. The less thinking needs to happen the better is the user experience. This is actually the goal of usability in the first place.

Feature exposure

These days, designers are usually criticized in their approach of guiding users with visually appealing 1-2-3-done-steps using large buttons with visual effects. From a design perspective, these elements actually are not bad. Instead, they are quite effective leading the visitors through the site content.

Getting the users to see clearly what functions are available is one fundamental principle of successful user interface design. The main point is that the content is well-understood and visitors feel comfortable with the way they interact with the system.

Effective writing

It is necessary to adjust the writing style to user preferences and browsing habits because the web is different from print. Promo writing is not read. Long texts without images and keywords marked in bold or italics are skipped. Exaggerated language is largely ignored.

The writing should talk business, avoiding cute and clever names, marketing-induced names, company-specific names and unfamiliar technical names. “Sign up” is better than”start now!” which is better than “explore our services”. Use plain and objective language.


From the point of view of users, the best site design is a pure text, without any advertisements. These would match exactly the query visitors used or the content they’ve been looking for. For good user experience, use a user-friendly print version of web pages.

The “keep it simple” principle (KIS) should be the primary goal of site design. Users are rarely on a site to enjoy the design and in most cases they are looking for the information despite the design. Choose simplicity instead of complexity.

White space

It is hard to assess the importance of white space. It helps to reduce the cognitive load for the visitors and it also makes it possible to perceive the information on the screen. Visitors scan the page and divide the content area into digestible pieces of information.

Complex structures are harder to read, scan analyze and work with.  Hierarchical structures reduce the complexity of the space. If you manage in providing users with a sense of visual hierarchy, the easier your content will be perceived.

White space can act as a primary design element. In the layout, the content is given a dominating position it deserves.

Visible language

Communicate effectively with a “visible language”. The three principles of the visible language includes organize, economize and communicate.

With the principle of organizing, the user is given a clear and consistent conceptual structure. Consistency, layout, relationships and navigability are important. These elements have the same conventions and rules applied.

Economize means doing the most with the least amount of cues and visual elements. The four major points include simplicity, clarity, distinctiveness and emphasis.

Communicate means matching the presentation to the capabilities of the user.


The conventional design of site elements does not mean a boring website. Conventions are very useful in reducing the learning curve, the need in figuring out how things work. With conventions,

you can gain the confidence, trust, and reliability to the user and likewise prove your credibility. You can follow the user’s expectations and understand what they are expecting form site navigation, text structure, search placement and others.

An expert advised that it is better to innovate only when you know you really have a better idea, but you take advantages of conventions when you don’t.


The TETO principle (test early, test often) should be applied to every Brisbane website design project as usability tests. They often provide crucial insights into significant problems and other issues to a given layout.

You need to test not too late, not too little and not for the wrong reasons. It is necessary to understand that most design decisions are local. This means you cannot universally answer whether some layout is better than the other because you need to analyze it from the very specific point of view. (This considers requirements, stakeholders, budget and others).

Iterative process

One expert declares that testing one user is 100% better than testing none and testing one user early in the project is better than testing 50 near the end. Boehm’s first law states that errors are most frequent during requirements and design activities and are the more expensive when they are removed only later.

Also, testing is an iterative process. If you design something, test it; fix it and then test it again. There could be problems which haven’t been found during the first round.

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