Years ago, there were no such things as Digital PR or Traditional PR. There are just PR agencies who would help the brand and business maintain good public relations with the consumers and audiences. The main focus of the PR agencies was offline media. But the landscape has changed in recent years.
With the advent of the internet and businesses shifting your business online, PR agencies are now upskilling themselves to become more technologically savvy. This is where the concept of digital pr is coined.
- 1 What Is Digital PR?
- 2 What Are The Digital PR Strategies Your Brand Should Start Pursuing?
- 3 How Digital PR Fall Into An Online Marketing Campaign?
What Is Digital PR?
Digital PR is an online marketing strategy for businesses to boost their online presence. Digital PR works with online influencers, bloggers, and press releases to gain social mentions and high-quality backlinks and improve their Search Engine Optimization.
You can not encapsulate the definition of Digital PR with only one definition. The definition of Digital PR changes how you’re going to use it for your business. For instance, if the main focus of your campaign is SEO, then the KPI would be the backlinks.
On the other hand, if the main focus of the Digital PR campaign is press releases, then the KPI would be the significant placement of links.
No matter how every individual defines Digital PR, we believe that Digital PR is all about having a mutually beneficial relationship. The publisher benefited from the new and freshly generated idea, and the brand benefited from the exposure to the audiences.
What Are The Digital PR Strategies Your Brand Should Start Pursuing?
Digital PR is essential for the brand because it introduces the brand to new audiences. These introductions take place on digital media platforms. If we consider all the ‘White Hat’, ‘Black Hat’, ‘Gray Hat’ techniques, there are several techniques a brand can use to drive results.
Here are some of the best practices Digital PR strategies your brand can pursue.
1. Social Media Platform
Today, the only platforms where you can find billions of customers are social media platforms. Consumers rely on social media platforms to know more about the products and services they are interested in. Social media platforms help brands and businesses maintain a healthy relationship with their audiences and offer a medium to market their product and services.
2. Content Marketing
Digital Marketing is all about content. Without content, there is no foundation whatsoever. So marketing teams create content, videos, and other assets to provide solutions to their audiences and customers.
3. Email Marketing
Email marketing has been there in the market for ages, and it still works like a charm. Email Marketing helps brands and businesses stay connected with prospects and customers. In a recent study, it has been seen that nearly 60% of the consumers felt that email plays a significant role in their purchase decision.
4. Influence Marketing
With the popularity of social media, a new group of people has made their place in the digital market, Digital Influencers. These are the entities on social media with thousands of followers. Brands use them for marketing their product and services. The key highlight of this strategy is that it gives the brand and businesses a more streamlined and relevant audience.
5. Pay-Per-Click (PPC)
Pay-per-clicks is a paid advertisement that essentially allows the brand and business to buy traffic on their website. Marketers use best practices of PPC to place ads on websites or in search engines and pay a fee each time a prospect clicks the ad. These ads are often shown at the top of the search engine results page or websites.
6. Affiliate Marketing
If you have heard about the referral program, you will easily understand how affiliate marketing works. Affiliate marketing is all about individuals who use their platform to promote brands and businesses in exchange for a commission for every successful conversion. Affiliate Marketing has helped the brands cut down the cost of hiring heavy lifting agencies to market their product and services.
7. Audio Advertisements
With podcasts on the rise and music-listening habits shifting, we have a new medium to reach our audience. Today, every brand is running a podcast where they talk about recent events, products, and services. In addition, podcasts have offered the brand putting in audio ads.
How Digital PR Fall Into An Online Marketing Campaign?
If you truly want your business or brand to dominate the market, Digital PR is a must-have thing. However, to get the best result, Digital PR should be run alongside SEO. These two are perfect for each other. One complements the other and supports each other’s weaknesses. When Digital PR and SEO work together, they secure better organic reach and improve traffic.