Did you ever shoot a video for a commercial or a ‘behind the scenes’ clip? Nowadays, videos have quickly become one of the most captivating content mediums. Although brands are trying to create video content to keep the audiences engaged, they are still lagging. That’s because most marketers don’t have savvy video editing skills. From incorporating music to adding transition, editing videos is an essential part of marketing campaigns.
In addition, marketers have to readjust the captions, enhance colors, and add lighting to ensure the video captivates audiences. Precisely, video editing can make all the difference in your marketing strategy. However, if you don’t know much about video editing, you can always learn the ropes. After all, it is a super convenient process. You have to download video editing tools, understand basic terminologies, and start editing the videos.
To further help you out with video editing, here is an ultimate video editing guide with several tips and tricks. Have a look below.
1. Pick the Right Software
The first step of video editing is to get the right software. Once you look up online, you will find thousands of editing applications on the search engine results. Almost all of them would offer standard video editing features, but that’s not enough. You have to look for a digital interface and usability that aligns with your business needs. For instance, if you want to create podcasts, look for an editing program that offers audio and sound tuning.
At the same time, you have to ensure the software is compatible with video search engines like YouTube. Otherwise, it won’t be possible to upload a podcast to YouTube channels. Similarly, if you want to edit commercials or transition videos, look for advanced video editing programs. It would have additional features such as color enhancement, music tunning, synchronization, and much more.
2. Learn the Essential Terms
Most people decide to edit videos themselves, but they still have to communicate with video editors and clients. Therefore, you must learn the lingos. After all, most terms used in video editing are impossible to understand without proper research. Hence, learn them early on to develop basic video editing concepts.
- Montage: Often, clients ask for a montage. It is a sequence of clips showing the passage of time, perfect for transformation videos.
- Cutaways: It adds transition pieces in the videos to resonate with the surrounding environment and set the mood.
- B-Roll: B-roll is secondary footage used to transition from one scene to another. In a movie, when you see action switched from New York to Paris, there’s usually a flyover or a famous monument to set the scene. Well, that’s the b-roll.
- Compositing: It involves combining visual elements from different sources into a single frame. The purpose of compositing videos is to create an illusion that all elements belong to the same scene.
3. Draw Attention with Colors
In the video editing world, there are two types of color edits – color correction and grading. Hence, before you try to adjust the colors with editing tools, understand the difference between the two. Color correction will help you adjust the clips to maintain consistency throughout the videos. If you have shot from two different cameras under different lighting, color correction will adjust contrast, white balance, and brightness.
Color grading is the next crucial step where you improve the visual appeal of every scene. The video editing tools have detailed color grading interfaces where you tone the entire video. Perhaps, if you think the video clip is too bright, add warmer tones. Besides this, beginners have the option to apply a preset style instead of getting into technicalities. Hence, an opportunity to edit videos without much hassle.
4. Balance the Audio
Sometimes, the music in videos is so loud that it makes it sound inaudible. It ends up annoying the people, significantly reducing viewership. To avoid this, you have to balance the audio in videos carefully. Whether it is a podcast or a commercial – mute all sounds other than the video. After that, go through the video and adjust the volume of speech clips one by one. You can set a benchmark on the editing software to ensure the sound pitch is consistent.
Next up, you have to adjust the other audio elements around the speech. It could be music, third-party audio, or another person’s voice. You can use audio keyframing or ducking to lower the other sound elements. In the clips where someone is speaking, you can reduce the volume and raise it elsewhere. Having balanced audio in the video would ensure viewers don’t have to keep adjusting the sound, making sure they enjoy the video.
5. Cut on Action
During shoots, the entire video clip isn’t of any use. You have to remove monotonous chunks from the video to ensure people don’t get bored. For this, you have to cut the video clips, which is pretty tricky. When cutting the footage from one angle on the view to another, the video can seem unnatural. It means you have to join the video from the exact angle you left. The ideal way to make edits look even is to cut it in between through an action. It would allow you to cut the clip before the videos start looking static.
For example, if you are shooting a scene where an individual enters the room, cut the scene to a close-up. It won’t distort the entire video, making the scene look natural. In addition to looking smoother, it will help cover up continuity errors. After all, the viewers won’t get diverted by the movement, making your video look subtle, clean, and attractive.
Initially, video editing might seem daunting, but it can be pretty straightforward if you learn the basics. You have to find the right editing tools and make yourself familiar with the jargon. It will help in navigating different features, making editing easier.
Similarly, learn the difference between grading and correction and ensure to balance sounds in the video. With these excellent tips and tricks, you can master the art of video editing in no time.